You might want to check this forum which has a brand section including Cervelo.
http://forums.roadbikereview.com/
As a business owner I would be focused on my demographics. If Cervelo is known in the time trial/ triathlon segment how is your store tied to that market? Do you or your staff get involved in the local races? Isn't Keene a college town? How does that impact business? I saw that there is only one Cervelo dealer in NH but 5 or 6 in the Boston area. Might be better to talk to those shops for some insight as they might not consider you a competitor.
Tom