Originally Posted by Recumbentracer

Thanks Leonard! It was a couple of years ago now when I was trying to come up with a catchy name for the "brand" and lamenting the fact that I couldn't even start cutting a piece of metal for the price of an entire Magicshine system. I wanted to emphasize the thought that went into the design of the light, which led to name and tag line...

"DesignShine - It's not magic, just good design!"

Admittedly kind of corny, but it just seemed to stick.
Cheers!