Originally Posted by
Looigi
What "invest" used to mean was to put money to use, by purchase or expenditure, in something offering potential profitable returns, as interest, income, or appreciation in value.
Marketers coopted the term to describe whatever it is they happen to be selling. Now anything and everything is an investment.
Good point. Much like the catch word 'upgrade' is used to justify the purchase of a more expensive component when there's really nothing wrong with the the performance of the one currently in use!