I have no experience with SRAM, but I have used Ultegra 6500. It shifted well, even under the stress climbing while standing on the pedals. I don't remember much about mt feelings of the ergonomics of the break-hoods, but I'm sure they were at least ok. I'm currently using Dura Ace 7800, and I do remember thinking when I first wrapped my hands around them, "I don't really like this as much as the Ultegra 'hoods." As far as quality, I'm sure both products are fine.