If it's any help, I went through 3 sets of cables in less than three years (changed frames and the housing lengths needed to be longer each time) and the three sets included Gore RideOn that came with my red shifters, a set of DuraAce cables and lastly the jagwire.
Except for the brake ferrules, the jagwires are at least as good as those Gore cables (which were still in excellent shape when I replaced them) and much cheaper, and also better than the much more expensive DuraAce cables. They work great! Why pay more? The color selection is nice too.