I never see actual sales but a place in town was advertising year-end sales a little while ago and the guy tried to sell me a 2005 Rockhopper for $100 over msrp.
Avoid Bikeology in Los Angeles. The guy quoted me on 3 different bikes (looking for my wife) and each quote was a "sale" quote and each was $100 over msrp. I didn't call him on it because I'm not going to buy a bike from a jerk like that anyway. But just to reiterate, Bikeology, at least the one on Pico, sucks.