In my opinion, someone investing enough time to photograph and post their bike, should, at the very least, perform the little things that cost absolutely nothing to make their bike attractive. Rather than expecting us to look beyond these short comings in judging the hotness of their bike.
This doesn't represent dogma or velominati rules. It represents the adherence to good aesthetics. You see most the bike adds using similar approaches. Not because the velominati say so, but, because it helps make a bike look good.
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Birth Certificate, Passport, Marriage License Driver's License and Residency Permit all say I'm a Fred. I guess there's no denying it.