Originally Posted by
Leinster
Eh?
Innovations that have come into cycling in the last 30 years and the companies that came up with them;
Clipless pedals - Look
Brifters - Shimano
Electronic shifting - Shimano
Expanded polystyrene helmets - Bell
Tig welding (allowing use of Ti and Al frames) - Northrop aircraft
Lycra/spandex - DuPont
I'm not sure which of these companies you're crediting as the one responsible for every good innovation.
You've taken some liberties in there. Shimano didn't invent electronic shifting.
In general I believe he was trying to harken back to the major innovations that Tullio Campagnolo brought to the industry.
Like most things in this industry - most innovations that succeeded were iterations of things others had previously tried. Most of Tullio's though were as close to original amazing ideas as you can get. Shimanos are nearly almost all interations. but....they do a great job. Better than almost anyone else in the industry when it comes to execution.