Originally Posted by
spectastic
why not, they're competitors. is there some unwritten rule in the cycling business that says thou shall not take from my sheep flock?
They are quite satisfied with the market share they have. The kind of expansion in manufacturing and distribution that it would take to seriously challenge Shimano would be extremely expensive, financially risky and potentially impact quality during the growing pains. American businesses do this kind of thing as a matter of course and regularly crash and burn while sometimes succeeding. Europeans are more... circumspect.
Consider that Campagnolo started working on electronic shifting
decades before Shimano but still waited for Shimano to prove the market before they released EPS.