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Old 08-14-14, 09:15 AM
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Btw: the cheats used by the researchers working for the helmet industry are widely used for promoting new drugs too:

Bad Pharma: A Manifesto to Fix the Pharmaceutical Industry Science-Based Medicine

*Drugs are tested by the people who manufacture them, in poorly designed trials, on hopelessly small numbers of weird, unrepresentative patients, and analysed using techniques that are flawed by design, in such a way that they exaggerate the benefits of treatments. Unsurprisingly, these trials tend to produce results that favour the manufacturer. When trials throw up results that companies don’t like, they are perfectly entitled to hide them from doctors and patients...And finally, academic papers, which everyone thinks of as objective, are often covertly planned and written by people who work directly for the companies, without disclosure.*

These are exactly the techniques the helmet makers have used to get positive results. They're easily enough debunked - if you are smart enough to read for an hour to find out how good studies are designed, or to do a google search for criticism of a particular study. But most people are too stupid and lazy and simply grasp anything that confirms what they want to believe.
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