His products are supposed to be of very high quality but also very expensive compared to supermarket meat, the irony is that he is mocking the crowd using $10,000 bikes, surely his own customers.
I hope he is sincere but in the days of 'please forgive me but make sure to continue sending the money' fake public apologies from politicians, pastors, and other celebrities one is allowed to be skeptical. Will a $500 donation change the man... probably not. I would suggest a life changing commitment such as joining a local cycling club and joining a minimum of one club ride for a year. After a year he should be thankful to feel healthy and should have a better appreciation of the cycling community.