I do care what color my bike is. I wouldn't buy one frame over another because of color, but if a frame comes in a few colors I'll pick the one I like... and I have painted the bike I was riding at the time a number of times. I bought my kink empire revision b in black and then painted it red and then painted it white and grey camo. I painted it each time after about a year. I have had my Night Train for about two years now and have not yet painted it simply because I want to keep the powder coat, but I do want to get it chromoe plated. I'm an artist, I enjoy asthetics, I enjoy painting bikes, I enjoy my bike looking nice. I really think people who say, "Don't waste time doing blah blah, just ride your bike." are really stupid. It's really dumb. I ride my bike, I've been riding for almost 6 years now, I will ride for many more, I dont ride it 24/7, I do other things. I have time to paint my bike and do other things in life and still have fun riding. I can paint my bike and like how it looks and hear from my friends how pretty my bike is. It doesent make me any less of a rider and it doesent make someone anymore "hardcore" to not care what my bike looks like. I will agree that some people do take it too seriously and care more what their bikes look like than how they perform. I would never sacrifice performance for looks, but yes, I care about what color my bike is.