Another Brooks recommendation here. Many bicycle seats are gimmicky, and put form over function. They have lots of drawings and descriptions about where your sit bones go, and how they don't pinch or push against this or that, but for the most part it's all marketing hype.
Brooks saddles are primitive and old fashioned, and are made of metal and leather. There is no padding, no gel, no space age plastics, no gimmicks, no silly diagrams or drawings. You simply bolt on the saddle, adjust it until it is right, and forget about it for a decade or two.
I have three bikes, and three Brooks saddles. Two are B-17's, the other is a Swift. I can ride on them all day without bicycle shorts or padding. My last non-Brooks saddle was a titanium Specialised Body Geometry model which I managed to wear the leather off in a year of hard riding. A Brooks will last much longer. Before buying a Brooks, make sure that you get on which is wide enough (or narrow enough) for your backside, they come in different widths and designs.
For you scoffers out there who hate anything old or "classic" (I was once one of you), you should really give them a try. I did, and now I am a believer.