right now I'm really into the Aussie based and produced brand
MAAP, they make such cool looking kits, I only own one kit from them but I'll likely get another jersey soon...
Also I like San Fran based brand
Cadence, that's made by Dustin Klein; an ex-messenger, again, they're kits just look friggin' good...
Another really cool Indie outfit is Oli Pepper and Dave Marcar's
Morvelo, mainly because it looks and sounds Italian and that's just always great with me... .
Lastly I'll throw out this brand called
CREAMseoul that I really dig, it's run by this Korean Graphic designer/cyclist and he really makes some dope looking kit...
I am a bigger roadie, so I tend to go for the stuff that looks really good to overcompensate, lol.. I can admit that, but I also like supporting cool, small businesses and boutique brands.