I've seen a niche market potential for "T.I." products for years now. I believe people will happily pay a premium for products such as bicycles that are truly "Tutto Italiano", a guaranty that each component is manufactured and each product assembled and all shipping packages etc, is sourced and made in Italy.
My guess is people in this niche would be willing to pay 25-50% more than for a similar product/bike, made in third world countries that have few if any labour laws, abjectly low wages, and recklessly pollute their environments. Same for an A.A./All American products/bike.
But, apparently, low price and high profits is king and my niche is an imaginary concept...or is it?
