I have not been to the Supergo site in a while but I remember their pricing being near wholesale. They had some Fox RL80s with a Chris King headset(This allowed them to get around Kings Dealer agreement on pricing) For about $40 more than the wholesale price of just the fork.
I see new stuff on Ebay, all the time, that has to be stolen. NIB suspension going for 20% less than wholesale. Even if a guy was EPing stuff he would not break even. Crazy.
Performance appears to be buying all the onliners. My guess, they will raise their pricing at all their aquisitions and use some of them as cover to blowout stuff they can't sell, thru Performance, to keep from besmirching the Performance name.
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I am in the woods and I have gone crazy.