Marketing.. there is a fortnight of showing off the latest stuff in France, right Now, on TV.
FWIW, my 3 by 2 is fine .. 1 chainring, 1 hub cog 2 planetary gears .
As is the 1 by 14 speed still 1 hub cog inside the hub 3 planetary stages and a Reduction gear stage .
1958ish I Had fun on my 3x3x3 speed S-A 3 speed, triple cog , triple crank .. Wide chains, that last longer..