They put the discovery channel graphics on more than one model. Some were a little bit higher quality than others.
My first road bike was a Trek 1000 with the discovery channel graphics. 8-speed Sora with a triple. I kind of hated it. It was a harsh, unforgiving aluminum ride and I constantly had problems with that generation of Sora components. I got like $80 for the frame.
On a good day, depending on the market, maybe $200? I'd certainly never pay that but there might be someone out there who would.