Originally Posted by
Slaninar
11 speed is more expensive than 10 speed is today.
Just like 10 speed, once it "came out" was more expensive than 9 speed had been at the time.
Not many people would pay more for 10 speeds, so 11 speeds came out. Wouldn't be surprised if 12 speed road groupsets arrive soon. Along with 1x setups. Always something "new", "better". For a few $ more.

10 speed
Shimano Ultegra 6700 10 Speed Groupset Builder | Chain Reaction Cycles
Shimano Ultegra 6800 11 Speed Groupset | Chain Reaction Cycles
Original MSRP is nearly identical. It is only more expensive if you feel the need to upgrade. Starting from scratch it is essentially a wash.