A friend of mine is general manager of a fairly big bike shop in downtown Oklahoma City. He tells me that on average they sell a couple of $10,000 bikes a week. One guy came in and bought two top of the line Cervelos, one to ride and the other to put on a trainer. I'm sure a lot of them get ridden -- by folks with quite a bit of disposable income. Some of them show up a year or two later on the local facebook garage sale page at half their original price, to the great satisfaction of riders with less disposable income. Personally, my finances wouldn't allow me to buy a bike in that price range. On the other hand, at age 55 I can and do spend more on bikes than I did when I was younger. It's all relative, and it's all good. And it keeps the bike shop in business.