Originally Posted by
oddjob2
As far as Lexus sponsorship, I waited for someone else to comment first. Here in brand loyal auto country, most new car buyers opt for an A, X, or friends and family discount.
The metro Detroit Lexus owners/lessees are predominantly the accredited lawyers, doctors, and dentists, and an occasional real estate tycoon. These professionals are probably the same group in full kit riding their $5,000-$9,999 CF Madones and Specialized bikes, so they would likely follow competitive cycling.
You hit the nail on the head. The people who spend $5,000+ on a bike are the type of people who are attracted to a velodrome and the type of people Lexus want to attract. Besides, Lexus is using it for private events during the north american car show in a few weeks.
Yes the irony, The Lexus velodrome is visible from Ford Field, or the GM Renaissance center, and right next to the Chrysler freeway. ;-)