Originally Posted by
HerrKaLeun
I meant to say REI targets wanna-be. That is what their marketing is and their products (above department store, but below real outdoor stores). I didn't mean to say everyone who shops there is a wanna-be.
I apologize for not phrasing this correctly.
Cabela's has an entire section for "hunting clothing" -
where they sell hunting socks.
If you think Cabela's doesn't sell an image just as much as you claim REI does you aren't paying very close attention.