I use to ride alone but since moving to FL I found someone at work who enjoys riding and lives a couple of miles away from me. We now ride 6 days a week together and generally chat the first few miles as we warm up and then take turns pulling. It is good since there are days I would probably stay in bed if I didn't know my buddy would be at the corner waiting and while we always say we are going to do an easy ride at 17 we end up pushing each other into the 20s. In addition to the motivation it is sure nice to have someone take a pull when the winds blowing (which is all of the time here)