crank_addict

In brief, suggest to read up on the LeMond vs. Trek / Armstrong era. You know about Armstrong.

Trek is a slime marketing outfit that continues to deceive the buyer. The only portion of US production is a sliver of CF bikes. Almost all of their products are outsourced or Asian made. But corporate leadership consistently whine about govt tax and how they're at a disadvantage. They sell out jobs to other countries anyways.

>>Trek consumed competitor bike companies and then shuttered them too! More jobs loss due their greed. Without getting all political, read up on some family members.<<

Racing and marketing~
Moving forward, the recent busted Cordosa. They (Trek) also have Contador who's been busted in the past and has cheat written on his forehead. Trek, after all the drama and deceit with Armstrong, will to this very day continues to approve and sponsor long known doped riders.

Win at all cost and just get that Trek brand on the podium. That's all that matters to Trek.

Hence, a very small percentage of Americans follow pro road cycling and as Trek obviously knows this. Joe Consumer who doesn't follow racing walks into a Trek store sees the 'winners choice' as a convincing sales pitch.