Maybe they're announcing their sale to Giant. That'd fit the size of the rhetoric.
But here are my other guesses:
1. The road dropper seat post
2. dual sided road clipless pedals
3. heartrate monitor handlebar tape
4. bib skorts
5. Cranksets that say Bontrager on them
6. A Blendr compatible phone case
7. Sock based powermeter
8. Top tube water bottle mounts
9. Project One now available as a sticker
10. Y-Foil 2.0