Originally Posted by prj71

It varies by bike shop. My local Specialized dealer lost a fat bike sale to me in 2015 because another shop 40 miles further away sold me the same bike for $400 less. Fast forward to 2018 and I was in the market for a new fat bike again. Went to my local Specialized dealer again and this time they knocked $300 off the price of the bike so I wouldn't go to the other shop 40 miles away and buy one again.

My local Cannondale/Giant dealer...continuously will knock $300-$500 off of new bikes. But the Giant dealer 40 miles away won't budge on price.

I've also worked dealers over on the phone or e-mail and got them to come down on price by having them match another dealers price.

Much like cars we shouldn't be paying MSRP for bikes. You need to haggle.

Some of these bike shops are short sighted in my opinion...The first step to earning someones business is to get their foot in the door spending at your shop. If you can sell them a bike then you get repeat business for service, parts, clothes etc. But some bike shop owners will stick to their guns on MSRP...that results in lost business.