I am with madnomad!!
I agree the dominant culture tries to quantify, rationalize and weigh everything and that can be a real evil thing and should not be extended to everything. Making references and comparisons to insanity, bongs and convicted felons is pretty funny but if anybody means it, it is also pretty weak. Especially when you consider the stark contrast between those silly statements and Nomads eloquently written opinion. His opinion has merit i think. Disagree vehemently if you like but i don't know about namecalling and such.
In this case though the formula seems to have been made in good fun and for good reasons (unless OP happens to be some sort of evil Marketeer working for Trek trying to expand sales further) so i don't mind one bit. I think it is a pretty fun and funny mental excercise for anyone so inclined.