Originally Posted by
Dean V
I guess calling in a "marketing strategy" would be a more diplomatic thing to call it.
But I just can't see the difference in value or cost of production between say a 105 and Dura Ace groupset.
Sure when you start using Ti (cassettes) or carbon it will cost more to produce, but overall with modern machinery and production methods I can't really see much of a difference.
GCN did a YouTube (
) where they interviewed a Shimano rep about the differences between Dura-Ace and Ultegra. The rep indicated, from a performance standpoint, they are essentially the same. The main differences were weight (materials) and finish. I assume there are significant technology differences between 105 (which I have and am perfectly happy with) and Ultegra/Dura-Ace.