Originally Posted by
Psimet2001
Ultegra.
You guys ever hear why Force AXS came out? One of the SRAM founders toured Europe and was amazed to find Ultegra at the pricepoint that it was at such an immensely high level of quality and performance. They've now tried to get there. Let's hope they keep trying to get closer.
Yeah, Ultegra is pretty much the slightly aspirational sweet spot in bang for buck, while Dura-Ace is just decadence.