They can keep their "wannabe", as v1nce said: a Swift is a much better option. Of course Puma has more "marketing-power" than Peter Reich or Xootr, as they are really big in the sporting industry so they display their bike in shopping malls etc.
Who wants to pay that amount of money for a Puma, when you can find yourself a Swift, Dahon, Downtube (even 2: one during the week, and a posh one for the weekends),..........
No thanks !