This is going to sound more reverse-snobbish than I mean, but I was worried about my Roubaix's matte finish until I got it and found that I only had the energy to ride it, and none to bother worrying about it looking brand new. Also, there's this:
There’s not even any point in keeping your bike scrupulously clean as only a proper bikie knows how to do it — it just makes it look as if you only bought it yesterday.
MY 2020 is when the Roubaix got the more aero frame plus the newer Future Shock 2.0.