For a bike like a Hetchins, local selling is a back-up, in my mind. Ebay is the only way to go if you expect to reach serious collectors/buyers. Local selling or offering here or any other forum like site will not fetch top dollar, in my opinion. So, have a look at
Trading Bicycles, which sums up most of what I have learned about buying and selling vintage bicycles. Then...
List the bike on Ebay in the Cycles/Vintage Cycles category. List locally also but keep the price in line with Ebay. Seek out a local bicycle shop who can properly package the bike for you, should shipping become part of the sales plan. Insure the shipment and be prepared to be patient. Do not be surprised if your old Hetchins leans to speak Japanese. Many of my top of the line or highly collectible bikes now live there...