I am surprised with the people saying pay more to support you local bike shop.
Those bike shops which are not profitable will go out of business. Your support may postpone this by a few months. You will not actually save unprofitable shops. So why waste your money?
There is more to it. Once there is less competition, the big players will put prices up. But there is nothing you and I can do to stop what is happening.
The world is changing. We have to accept a new business model.