The Olympic never really marched up the market. Rather, like other lower level bicycles, it benefited from the trickle down technology in tubing and components. As the price differential in a product range grew, marketers introduced new models to fill the gaps, so there wasn't too big a price jump between models. It was one of the prime reasons for the increasing number of components groups. While new models appeared below the Olympic, it never really shifted much from its original upper entry position.