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Old 08-12-20, 11:58 AM
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ctak
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Originally Posted by T-Mar View Post
The ad is for the 1982 model year and it employed an altered photo. The photo is from the 1981 Vuelta a Espana with the Pinarello logos airbrushed out and replaced with Battaglin. The jersey colour has also been altered from yellow to pink, to suggest it's from the Giro. The original photo is attached. It's worth noting that Pinarello tried to expose the ruse by using a version of the original photo in their 1982 catalogue.

When Battaglin decided to start his own company after winning the Vuelta-Giro double in 1981, the prime market was Italy and it was best to cash-in on the Giro win. It's a mystery why they didn't just stage new photos but the reason for choosing this photo is obvious. It's taken from the non-drive side, which better disguises the Campagnolo equipment. Battaglin's 1982 Inoxpran team was equipped by Gipiemme and a drive side photo would have made the discrepancy obvious and unacceptable to Gipiemme. When Battaglin frames were originally released, they came standard with a front derailleur, as the Gipemme was a re-branded Simplex which used a unique mounting boss.

Pinarello's switch to Metauro Mobili was not voluntary but forced by Battaglin's decision to start his own bicycle company. Obviously, the team did not want to lose it's star rider and thought it best to switch to Battaglin bicycles. Ironically, Pinarello benefited the most, as Battaglin never again achieved his 1981 form, while Pinarello got mileage out of aging Lucien Van Impe taking the Mountains classification in the 1982 and 1983 Giro d'Italia, and the 1983 Tour de France, for Metauro Mobili
Fascinating, thanks for the history
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