I love Lizard Skinz but it doesn't last more than a season without showing a lot of wear...
Supacaz is another favorite. Super Sticky Kush or whatever weed name they give it. I have used a few different versions of it on different bikes and feels great and wears well.
Regular "cheap" tape - I use Deda Logo black. If I get deals on it I can sell it for $10 in the shop otherwise it's $15 ish. Lasts long enough for most people and the feel is nice. Long haulers that don't like to spend money on bar tape will end up ripping it and using electrical tape to repair it towards the end of the season.