Originally Posted by
Charliekeet
Right, good point - they’re highlighting SOMETHING (“Shimano equipped”) and apparently even buyers who don’t know what the heck that means are conditioned to pay attention when a sticker tells them to!
Shimano makes great stuff. It also makes crap, It has somehow managed to keep the reputation of the good stuff flow to the crap without the reverse happening. Definitely an impressive feat of branding.
Now that I think about it, maybe not that hard to explain. The people who would actually pay for the good stuff are discerning enough to know the difference from the crap, while people looking for ultra-cheap bikes probably aren't.