Originally Posted by
Sy Reene
Correct, it is a glaringly obvious niche.
I like what AdrenalineBike and Wrench Science do, though because they're just building stuff, I'm not sure whether they get OEM pricing on the components.
I also like T-Labs simple but limited approach. Pick a bike frame model and then choose from one of 3-4 groupsets. No matter which group you choose, the rest of the bike componentry is the same but is basically 'free' since the frame+group market price is about the same as the complete.
Adrenaline Bikes offered a Bianchi Infinito CV Ultegra build for the same price as a Bianchi Infinito CV Ultegra, so maybe it gets OEM pricing? (I was looking at one but with a shorter stem, a different Ultegra cassette, and a more normal seat post than the default setup.)