Part 08 - cataloguEMerCkx - EMX
There was probably a rule (exception: 1981)
that catalogs were created in August/September of the year preceding the season
so, for example, photos from 1985 catalog show late summer 1984
I do not discuss entire catalogs, but only interesting photos
Chronological arrangement (EMX81, EMX85, EMX86, etc)
Descriptions of photos (EMX8101, EMX8102, EMX8103, etc)
EMX81
Catalog published probably in 1981
As seen at the turn of 1980/1981
EMX8101
Bicycle/frame build sheets
Information - priceless
Some photos of these cards I will show in Part 09
EMX8102
People at work
Equipment of Italian company Marchetti&Lange
8 frames under construction
EMX8103
Four "EMC people" - if the photo was not posed
we would be dealing with Mr A,B,F,G.
They are busy with cleaning, honing etc, that is preparing the frames for chroming/painting
Nice stack of forks
EMX8104
Functional mounting rack (for 4 bikes)
You can see 4 build sheets
Beautifully painted (not EMC) frames in the background
In the foreground a beautiful Professional -
Early construction and decals
EMX8105
Assembly rack #2
Dream rack with Campagnolo hardware - Super Record only
A continuation of the colored frames - bonus hanging on the rack: this looks like a brown color, definitely a special order
EMX8106
A beautiful presentation of an early frame: "long" lug, "signature", early stickers
Bonus: the card attached to the brake bridge - I wonder what it says; it's not likely this card went on the steering tube
EMX8107
Classic early EMC Professional
Red one doesn't have a Columbus sticker - Reynolds?
EMX8108
A beautiful photo showing all features of
of one of the possible configurations of early EMC Professional
EMX8109
The most famous photo from this catalog
The caption is misleading (there was no Professional model - we already know that)
The early stickers are carefully shown,
signed parts etc.
And now a surprise: on this frame you will not find a single "long" lug - and this was the most popular model in early EMC
The rear lug is a very rare "short" lug
The front lower lug is a newly introduced novelty used regularly between 1981 and 1988
This is the only frame on which I have seen this combination of lugs
EMX8110
Folder from 1981, released a few months after the 1981 catalog
EMC Professional standard - with a set of modern lugs
Campagnolo Super record group