I like long sleeve base layers with zip up necks. sized not so tight. don't care for "compression" clothing. the long sleeves can be rolled up if necessary. no boil-in-bag jackets for me thank you very much ;-)
I have some go-to cycling clothing. I would say it take a soild year of year round riding to develop a set of favorites. then each year I have to remember what to wear, when. good luck with your choices!