Yep, I saw the lifeline race and commuter tyres.
Apparently Lifeline is the house brand for Wiggle, I got the track pump they do and it works fine (was £12 in blue a month or two back).
5 models in the 700c Lifeline range from £10.99 to £16.49.
I would consider them but I want to try a known good brand first so I've got something decent to compare.