You bunch of grumpy old bastards, I liked the goofy video!
Jump\stutter cuts and all.
Why the potbelly dude, who the hell knows why?
But yes, surly have always been the Kool guys not like regular bike companies, but also yes, marketing marlarkey is just that-- it was the same in all the eras and always will be.
I actually prefer their goofy niche aesthetic to a slick Spesh thing, but in the end, their bikes are just bikes, and the 1x (one buy--buy one now, buy a double later! HA, just came up with that right now. I'm trademarking it boys and girls!)
....the 1x and bikepacking are just what's in now kids, that's the world.
I do laugh though cuz a friend has a bike, built up and sold with a 1x 32t chainring, she didn't know any better, but recently changed it to a 36t, where if the goddarn thing had a double, she'd have been happy. Cost savings boys AND people are scrambling to buy this sheet too!
Win win