Originally Posted by
smd4
Why don't you tell me the correct word, since you clearly know everything. And don't just say "branding," because that's not necessarily what it is.
"Branding" is what I would call it. The name of the manufacturer (for example, "Planet Bike" on your water bottle cage), or the model ("Dura-ace" on your components), or company logos (like the head tube badge).
What's your suggestion? "Nomenclature" is definitely not the correct word, as cxwrench noted.