It's all rollers here, with short, steep hillettes. And often very gusty.
I'd prefer classic 1980s-style low profile hard anodized rims, but those tend to need truing often and crack at the spoke junctures after several years. High profile aero rims catch air, which can be distracting on rural highways while negotiating pavement with passing vehicles, rough pavement and gusting wind.
So I prefer moderate profile rims for strength and low maintenance. I'm not a strong enough rider to notice any differences between rim designs, aluminum vs carbon fiber, or wheel weight, so I prefer durable rims that don't need constant attention, and supple tires for comfort. Nowadays, that seems to be mostly older Mavic rims I've acquired used from various sources. They've held up longer than the low profile, lightweight Araya CTL-370 and Wolber Super Champion Alpines (although I still prefer the looks of those classic low profile rims).