Senior Member
Join Date: Mar 2007
Location: SF Bay Area, East bay
Posts: 7,648
Bikes: Miyata 618 GT, Marinoni, Kestral 200 2002 Trek 5200, KHS Flite, Koga Miyata, Schwinn Spitfire 5, Mondia Special, Univega Alpina, Miyata team Ti, Santa Cruz Highball
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The best way to advertise a swap is to encourage sellers to pass the word. Facebook, bike club sites, LBS, bike kitchens and craigslist. I've posted flyers at local coffee shops that attract cyclist. I see most swaps at bike events as an afterthought to raise a little extra money and they usually aren't advertised beyond that.