There is a gap in the market for general purpose, medium touring bikes which these CX-tourer are trying to fill.
Touring bikes seem to have become heavier duty expedition bikes, too sluggish for everyday fun riding. The classic english tourer was good enough unladen to use for commuting and club rides yet strong enough to ride off-road or pack for a 3 week tour.
CX is quite a different beast, without any compromise towards loadcarrying or daily practicality.
Vivre la difference.