Yes its a reasonable price (MSRP 520$), you might want to haggle if you get a discount with a one time cash payment or something like that but apart from that I wouldn´t push it, as far as extras go, hmm you could probably get the LBS to install you a water cage and bottle or something little like that and maybe swap out minor components you might not like like grips, saddle, etc.
Don´t be a jackass above all.