12XU, you seem defensive about your prices, but I don't think anyone would call them unreasonable. There have been prices mentioned in this thread that clearly are unreasonable though. $60 an hour is reasonable. $60 for a wheel true that took 20 minutes is clearly not. $40 for a wheelbuild with a lifetime trueness guarantee is great, if the person who posted about the $60 wheel true had bought his wheels at your shop, the truing would have been free.