I searched everywhere before buying my bike! The paper, net, ebay, every single LBS within 60 miles....I found the absolute best deal at one of the LBS's -I'm still in shock at the deal that I got.
This is my first bike so I felt it was important for me to build a bond with the shop - because I knew I'd need help with fittings and saddles and stuff. They've been great! Still in shock about the deal though