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Promoting your cycling club/team

Old 03-02-07, 01:30 PM
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cat4ever
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Promoting your cycling club/team

Anyone involved in promotion of their team/club? Looking for ways to locally or nationally promote what our team is all about.
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Old 03-02-07, 01:40 PM
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website
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Old 03-02-07, 01:43 PM
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Sponsor more races.
Buy a big tent with your Team/Club Name on it. (Think big billboard on race days/charity events/chili cook offs, etc)
Buy a big van with your Team/Club Name on it. (Think moving billboard)

One of the bike shops in the area sponsors a few races and they use their motocar/pacecar that is plastered with the shop name on it.
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Old 03-02-07, 01:55 PM
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We sponsor and organize the biggest mid-week training series in the area. In addition to that, we do a couple community activities here and there, and have a very newbie-friendly club ride every Sunday.
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Old 03-02-07, 03:57 PM
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Pete, where is your club based?
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Old 03-02-07, 04:18 PM
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Originally Posted by riskus
Pete, where is your club based?
Most of our members live on Capitol Hill or out in PG county, MD like me. Almost all of the events (team meetings, rides, etc. etc.) are held out of the shop or at Finn MacCool's, the Irish pub next door to the shop.
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Old 03-02-07, 04:22 PM
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Lithuania
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until i went on that ride with you i always felt like they were too far away but in reality you just as far as every other club.
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Old 03-02-07, 11:08 PM
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I wear my jersey and bibs.
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Old 03-03-07, 09:43 AM
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Shoot video at your races. Post it on YouTube, and send the link to your sponsors, or prospective sponsors. $
(Include as much product placement as you can. By that, i mean put banners and logos everywhere in the video. Don't shoot bike racing. They don't really care about how you look on your flipped-stem bike.)

Put together a cycling camp for kids. $

Throw a party at a local bar. $$$

Buy a van? $$$$$$$

Buy a tent and have your logo pasted all over it. $$
(But you HAVE to put it up at every event, and not in conflict with event sponsors.)

Wave at every single rider you meet on the road no matter what kind of crummy mood you're in.
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Old 03-03-07, 05:47 PM
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Get huge team stickers to fit on your car door panels. Include your team website address (note, this requires a team website) on the sticker so people who see your "team support vehicle" at races and events can find you. Bonus points if that vehicle is a van or wagon.

Start up a junior division in your club. This brings in not only young members who might be around for a long time, but frequently their fathers too.

Train in groups with your club jerseys on and be friendly to people you pass by.

Have an EZ-Up with a team banner set up at events where your members can warm up on trainers. Have club information on pamphlets or papers ready to hand out. Free shwag (especially if you can get it for free) attracts people. Massages, sports drinks, energy bars, anything a sponsor is willing to provide.
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